Mustard Seed - KILSA Global

Empowering Global Startups for Success in New York

Join the Mustard Seed Accelerator to fast-track your entry into the US market.

ABOUT US

Mustardseed Accelerator

The Mustard Seed Accelerator Program is a joint effort to bring high-potential technology and product startups access and immersion into the US startup, business acceleration, and venture capital ecosystem.

The intent is to create growth and expansion opportunities in terms of pilots and proof-of-concepts, partnerships with established US institutions and corporations, boosting go-to-market, and fundraising to accelerate growth and create international bridges.

Based in New York City.
Designed for founders coming to the US from abroad
10 years + of experience understanding and refining content for international founders
Partnerships with international-focused business advisors, lawyers, accountants, and specialists in NYC and nationwide.

Based in Singapore, South Korea & ASEAN

Tailored Go To Market Services to industries and company stages.

Local business experts with 10 years + of experience handling business activities. Dedicated local team for each company, including professional business account, SMEs, and Korean business support managers.

On-demand solution for processes from market validation to local business entry.

KEY OBJECTIVES

Pilot & Proof-of Concepts

Partnerships with USA Corporations

Accelerating Go-to-Market Strategies

Fundraising for Startup Growth

Creating International Business Bridges

Why New York

NYC is ideal for startups

Thriving mix of established companies and startups
Home to more Fortune 500 companies than any other city
Fastest-growing technology ecosystems
Top talent in technology and business
Concentrated business networks and diverse customer base

FOCUSE AREAS

Industries We Serve

FINTECH

Payments, Custodial Services Wealth, Management, etc.

$21B+ Capital raised by NYC fintech startups in 2022.

AI, ML

Big Data, Artificial Intelligence, Machine Learning, etc.

“NYC startups powered by or innovating with artificial intelligence/machine learning raising over $6 billion.” (NYCEDC, 2024)

MEDIA & FASHION

Entertainment, Media, Fashion and Luxury Goods

New York City’s media and fashion industries are at the forefront of integrating advanced technologies like augmented reality (AR) and AI to offer more engaging and personalized consumer experience. (Exploding Topics, 2024)

WEB3

GameFi, Tokenization, NFTs, Wallets, etc.

“Blockchain/web3 - The NYC cryptocurrency and blockchain scene overall remained resilient, with over 150 startups raising $11 billion.” (NYCEDC, 2024)

CPG, RETAIL, F&B

Consumer, Food & Beverage, and Retail

The CPG industry in the North American market valued at around $2 trillion (Deloitte, 2024)

SAAS

Software-as-a-Service including Marketplaces, eCommerce, etc.

The SaaS industry in New York is experiencing robust growth, driven by innovative solutions that enhance business operations across various sectors (Netscribes, 2024)

ACCELERATION PROGRAM

Our joint program is structured to provide practical business acceleration, pilots, and PoCs opportunities for startups across key industry sectors with New York as the launchpad into the North American geographic market.

GOAL

To accelerate product market fit, go-to-market, scale and fundraising for post-revenue startups originating in Asia-Pac for the North American region through New York City as a launchpoint.

Founders get introduced into the New York regional ecosystem, are seeded with partner and customer relationships, can potentially establish Pilots or PoC’s, and are matched with interns, advisors & investors.